Interior Design

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Marketing for Interior Designers

In these slower times, it is not enough to base new business solely on referrals. Marketing is key to the consistent generation of business a successful design firm needs. When designers get busy, marketing tends to get put on the backburner for more immediate tasks. However, marketing should take high priority or you may find yourself running out of work.

Bringing Space to Life

Far too often, interior design focuses on the visual sense at the expense of other senses. This is a shame, since it is through all of the senses that interior design can be most effective. Is an orchestra effective when it only has a string section, but no brass, woodwind or percussion instruments? No, our senses are heightened when all of the instruments are synchronized for the orchestra.

No Reservations Required
 
From the outside, restaurant design can appear capricious – a wide open opportunity where everything and anything is possible. On closer examination though, we see that what makes a truly great restaurant is a careful and studied approach that systematically answers the demands of a purposeful point of view and results in a space that resonates with staff, media, and most importantly, the guests.

Creating Value through Design
 
Times and expectations have changed and we, as commercial interior designers, have to recognize how we can add value to our consulting services. Whether for hospitality or corporate commercial, our clients want to know that every dollar spent will enable a return, and not just a financial return.

A new face for IDC
 
The interior design community in Canada now speaks with one voice. The recent restructuring of Interior Designers of Canada (IDC) ensures the association will have the resources to be the strong advocate it should for the interior design profession, nationally and internationally. It also will ensure that members across the country receive equal services.

First Impressions
 
Economic recovery appears to provide beneficial times for corporations requiring or considering new space or lease renewals in Calgary. In 2009 corporations were in caution mode. Postponing expansion plans and downsizing as a result of the uncertain market. This created more sublease space and as a result, a decrease in lease rates.

Waking Up to the Business of Design
 
Lingering recessionary times have forced many of us to adjust how we conduct our personal and business lives. In recognizing and dealing with the consequences of the downturn, companies have embarked on ways to mitigate the bottom line by seeking solutions to be more resourceful and less wasteful within our work environments.